Every company is the sum total of its people. They are the engines of growth and success of our enterprise.
It is this thinking that drives eTrade. Over the years, a core team of top professionals with deep category knowledge have become a part of Team eTrade. The fast-paced growth and strong processes that tackle change quickly are directly attributable to this team.

Anuj Bhatia

LEADERSHIP TEAM

A seasoned entrepreneur with a proven track record, Anuj is the architect behind the conception and growth of eTrade. Founding the company in 2010, he quickly established eTrade as a serious contender in the online commerce space. Within a few short years, he succeeded in making the company the channel of choice for many bluechip brands in India.
Under his stewardship, the company has grown in various areas of online commerce.

Manish Singhai

CEO

With a bluechip career spanning top corporate firms, Manish is an experienced leader in driving teams to exponential growth. His proven abilities throughout his career, have made him a leading voice and opinion leader in the industry. Powered by his deep knowledge of sales and operations, he has been instrumental in the success brand launches in multiple categories.
As CEO of eTrade, he uses his deep insights and knowledge to vault eTrade into the echelons of the top corporates in India. He is passionate about growth and sees people as the critical element to every company’s success.

Our Journey So Far

2007
ValueOne
ValueOne

Offline distribution company. One of the leading players in its category

2010
eTrade
eTrade

Online marketing company. Makes a major mark. Swiftly becomes one of Amazon’s top online retailers.

2016
DealsDray
DealsDray

B2B app for retail distribution. Now sees a 70 % adoption across categories.

2017
Rekrafted
Rekrafted

Platform for refurbished smartphones. Complete lifecycle management system that extends smartphone life and reduces e-waste.

2019
Dylect
Dylect

Smartphone Accessories Brand. Focuses on top-notch accessories at value price.

2020
Brand Aggregation
Brand Aggregation

Launches 100 brands a year. Focuses on utility products that spans electronics, IT and Home.